English
About
It´s All Happening is based in Holland and offers marketing and promotion services to new and independent talent as well as established bands in all genres.
It´s All Happening was founded in 2003 and has worked with 80+ bands and artists from all over the world, including: New York Dolls, Florence and The Machine, (hed) P.E., Marillion, The Gathering, Finn Silver, Backyard Babies, The Blue Van, The BossHoss, iO (ex Guano Apes), Letz Zep, Mike Posner, Electric Eel Shock, Finn Silver, Jazzanova and Minny Pops.
Services
It’s All Happening offers the following services:
- press coverage in the Benelux
- tour publicity
- bio and press release writing
- social media marketing
- radio promotion
- coaching
- consultancy music industry
It´s All Happening has an extended network in the international music business and media.
Contact
It’s All Happening
Jessica de Wal
E-mail: info [at] itsallhappening [dot] nl
Phone: +31 (0) 650 542 944
Testimonials
“Various of the artists I work for, hired Jessica for the promotion of their album (and shows) in the Netherlands. She does a great job, gets good results, and communicates in an open way with the artists. It’s a pleasure to work with her, to have her on the phone, and to meet her. Her enthusiasm is contagious!”
Hilde Spille – Paperclip Agency
“Jessica and It’s All Happening are the best! She has got us so much great press in the Benelux area. Whats best about IAH is they hit the right markets for your stuff, they have a great positive vibe, and are such creative thinkers and planners! Anything they take on, they do it with mucho gusto!! We are especially happy with Jessica’s lovely little gift of stroop-waffles, only problem was our mates from Peter Pan Speedrock ate them all! But, like always, she is willing to solve any problem we have, even our stroop-waffle void! WE LOVE IT’S ALL HAPPENING!!“
“It’s a real pleasure working with Jessica de Wal at It’s All Happening. Hands on, efficient, transparent and reliable. Committed to the artists that she works for. Jessica does her work professionally, but also delivers that little bit extra.”
Rob Berends – Paperclip Agency
“It’s all Happening did a fantastic job on the softrelease of the first WAINES’ album called STU, we got even more feedback than expected! We’re excited to see what will get out of a full promo of the album 2011. Very nice contact and work! Thanks!”
Christoph Storbeck – Waines management
“Working with It’s All Happening was a great experience. Jessica orchestrated, and produced the PR that was promised in a professional, timely manner with great follow through. Her contacts were excellent and it was definitely a positive experience. We will continue to use her and he company in the future.”
Vicky Fingeroot – management P-A-U-L Lamb
“Hard working, honest, reliable and fighting for the cause!”
Manfred Zahringer – The Blue Van management
“Working with It’s All Happening on our Dutch tour was definitely a bonus for BLOOM and created a great buzz around the band at press and radio which was fantastic. Jessica is as enthusiastic and hard-working (if not more!) as any PR company we have ever dealt with previously and we will absolutely work together again in the future! It was a pleasure to do business!”
David Regan – Bloom management
“We are definitely satisfied with It’s All Happening’s work. We know how difficult it can be to push a band that doesn’t have the right label behind them, so yeah, very good work indeed. We are looking forward to working with It’s All Happening the future.”
Behnam Farazollahi – Lukstar management
“Finally we managed to break the circle of dependency – i.e. the promoters are not interested in the cooperation because we do not play concerts, concert organizers do not engage us because the band does not exist in the media … We’ve waited for this moment for a long time – we had many interviews, we were taking part in the number of festivals in the Netherlands – and finally it came to the effect. We’re also happy that It’s All Happening was recommended by many people connected with the rock scene in the Netherlands. I think that is a major step forward. “
Maverick – singer Underground Fly
“Jessica is an excellent promoter, we need more people like her!”
Andre Keij – VPRO/ KinkFM/ Appelpop
“We were very pleased with what It’s All Happening did for the promotion of our cd “more ska, more guitar”. Especially since our guitar-oriented instrumental music is a bit different from what the artists the’re working for are doing in general. They even got several of our songs played on national radio: great work.”
Gerben Rienk Visser – Skaguitar
“Not to sound like a broken record in comparison to all of the other testimonials, but Jessica went so far beyond and above our expectations with our last tour of Holland. Despite being brand spanking new to the country , Jessica managed to score us some huge appearances … Amsterdam FM, Radio 5 DeSmet and Toazted.com…the latter putting us in good company with The Mars Volta, John Mayer and Avril Lavigne… Jessica also helped us out with many of the logistical aspects of the tour, reaching out to all of our venues before our arrival…(subsequently she saved us from going to the wrong venue with the same name in a different town!)…I have a fair amount of experiences working with publicists and doing PR on my own…on a scale of 1-10, Jessica is a 15!!!”
Collette McLafferty – edibleRed
“It’s All Happening set up a promotion campaign for the Spinshots, when we delivered our second release. On the contrary of the first release, we saw our CD reviewed in nearly every rock magazine Holland has to offer. Besides that, Jessica of It’s All Happening arranged for us an acoustic gig on the Dutch national radio station Kink FM, which for sure would not have been happening without her. Our CD was played on the station as well. This way, our music was heard overnight by 15000 people. So yeah, Spinshots say: It’s All Happening is a lot of value for your money!”
“Working with Jessica was a real pleasure. She’s very dedicated , sincere and professional in her approach to her work and that shows also in the results she achieves. She more than fulfilled our expectations and brought us a tremendous amount of media attention after the release of our debut album. We are looking foward to working with Jessica in the future again so don’t keep her too busy !”
John Carrie – John Carrie and Moor Green
“To work with “It´s All Happening” for us means to get our feet on the ground in the Dutch media. The BossHoss started as a quite unknown band in the Netherlands and now they are ready for take off! We are looking forward to make the “yeehaw” thing big in 2008! The next album “Stallion Battalion” will be released and we are happy to say: It´s All Happening!”
Patrick Wiechert – Management The BossHoss
“It is not every day that PR companies exceed the expectations they give you but Jessica de Wal and It’s all Happening certainly did this on a recent campaign to promote Electric Eel Shock in Holland. We will definitely be working with them again and I do not hesitate to recommend them to anyone else”
James Hay – Management Electric Eel Shock
“It’s All Happening did the promotion for a our artist Letz Zep at The Melkweg Amsterdam. It was a great pleasure to work with a thoroughly professional and helpful company that came up with creative and innovative ideas. Not only did they raise our audience attendance at The Melkweg by at least a third, they also raised the profile of the band throughout the entire country. It’s All Happening delivered all it promised, and then some! Many thanks for a fantastic job, very well done, by friendly cooperative and proactive company. I can’t recommend them highly enough.”
“It’s All Happening rocks! Recommended to anyone wanting indie PR in the Netherlands…”
Neil Leyton – Owner Fading Ways Records
“Jessica of it’s All Happening has a great feel and affinity with bands and artists she represents. Moreover, she is very knowledgeable about the music business and knows just what a particular promotion project needs. I am very happy with the results of the joint projects we did and I can only highly recommend It’s All Happening.”
“I’ve been fortunate to work with Jessica on a number of occasions and found her to be extremely proffesional, knowledgeable and just downright good at what she does. Her flair and enthusiasm for PR is evident in her passion for the job, and she never fails to amaze me with her commitment to the task at hand.”
Wayne Charlton – Photographer
“Jessica is a very pleasant person to work with, I can say this because I have been working with her for a long time. She does pr and marketing for my company www.specifiek.com and really knows how to get publicity. She can do anything! From putting together a perfect press plan to working it out perfectly. And most important of all she is a very kind person!”
“Very nice Dutch lady with passion for music, new artists and bands. Good job doing pr and promo in Holland.”
Luc Waegeman – Labelmanager Kinky Star Records
Hall Of Fame
Alasca | Alan Lauris | Amanda Jenssen | Antiproduct | Are You Experienced? | Baby Dee | Backyard Babies | Bedroom Monkees | Blackmail | Bloom | Bodi Bill | Boy Ler | BugGirl | Fabrizio Cammarata | Classic Meets House | Cruiserweight | Devon Sproule | Diana Winter | Dossier K. | Johnny Dowd | Dragonfly | ediblered | Electric AlleyCat | Electric Eel Shock | Elliot | Etro Anime | Ezio | Finn Silver | Florence And The Machine | Francis International Airport | Hartog | HED p.e. | Heidi Happy | Hermitage | Hundreds | iMusician Digital AG | iO (ex Guano Apes ) | Jazzanova | Jewel in the Mire | John Carrie and Moor Green | Jon Roniger | Kong | Late Night Venture | Lee Mason | Lekkerder In Het Landschap | Letz Zep | Lukas Batteau | Lukestar | Marillion | Marynka | Mazgani | Mike Posner | Minstrel | Mirco | missAntarctica | Mr. Love and the Stallions | Mucho Maestro | Mummy’s a Tree | Natubella | Neil Leyton | New York Dolls | Opera Don Chisciotte | Orange Grove | P-A-U-L Lamb | Plan B. | PSPgo | Rita Redshoes | Sean Riley And The Slowriders | Secret Rendezvous | Skaguitar | Sony Bloggie | Specifiek Producties | Spielplatz |Stephen Poppell | Supermannen | Surrogates | Sven Ratzke | The Blue Van | The BossHoss | The Covenant | The Dynamites feat. Charles Walker | The Gathering | The May Bees | The Spinshots | Think Floyd | Tokyo Rosenthal | Tom Musca | Too Tangled | Turku Romantic Movement | Underground Fly | Underwater Sleeping Society | Utopium | Waines | Werring | Women in Paradise Festival
